Don’t Say Liberal, Progressive, or Woke. BRAND the Real Enemy: Democrats.

Excellent messaging advice from the legendary Richard Viguerie, inventor of political direct mail and "Funding Father" of the Conservative Movement.

This analysis is free, but with Premium Membership you get MORE. Join today.

NOTE: On this day when Democrats have shut down the Federal government — again — because the President won’t give in to their demand for $1 TRILLION borrowed dollars to give illegal aliens Medicaid, Richard Viguerie’s words below are all the more essential.

And let’s be clear. “Socialists” aren’t demanding we bankrupt the country for illegal aliens. “Progressives” aren’t. “Liberals” aren’t. Democrats are. And we need to be honest about that and say so. — RDM

by Richard A. Viguerie
October 1, 2025

I have written about this issue before, but in light of Charlie Kirk’s assassination, I thought it bears repeating. It’s so very, very important.

STOP saying liberal. STOP saying woke. STOP saying progressive, Socialist, or Marxist.

Those words don’t appear on any ballot. Not anywhere, unless you live in Vermont and Bernie Sanders is running.

The word that appears on election ballots is DEMOCRAT.